Effects of Ambush Marketing and Sponsor-event Fit on Sponsorship Outcomes
碩士 === 正修科技大學 === 運動健康與休閒所 === 100 === The purpose of this study was to examine how spectator’s effectiveness of ambush marketing and impact of sponsor-event fit influence sponsorship outcomes during the event of 2012 OEC Kaohsiung Men’s ATP Challenger Tour. The study also examined the impact of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12886549935321424423 |