Impact of Internet Users Demographic Variables and Behavior on Internet Keyword Advertising- the Keyword “iPhone” as an Example

碩士 === 中原大學 === 企業管理研究所 === 100 === Owning to the advanced internet technologies, the internet keyword search has become an important way of gathering information for internet users; therefore, a faster and more efficient internet marketing method, internet keyword advertising, has become an importa...

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Bibliographic Details
Main Authors: Chiao-Lin Chen, 陳巧玲
Other Authors: Wang Ru Yu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/44023867295158849913