The Duality Research of Positioning and De-Positioning–An Integrated Discipline Research of Marketing and Economics
博士 === 中原大學 === 商學博士學位學程 === 100 === Abstract Recently, as to economics as research-oriented marketing literatures¸ the vague product positioning resulting in failure and not accepted by the market is mainly because of carrying on the research from information asymmetry and adverse selection angle....
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7j2k7c |