Do Initiator Characteristics Impact Member Decision: A Study of Online Group Buying in Taiwan
碩士 === 中原大學 === 國際經營與貿易研究所 === 100 === In recent years, online group buying has enjoyed fast-growing popularity, and it becomes a major component of Internet user social lives and shopping activities. Many users share information and obtain the benefit of quantity discount in online group buying web...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50975955253465902019 |