Effects of Consumer Impulsivity Traits and Option Framing
碩士 === 中原大學 === 國際經營與貿易研究所 === 100 === With the proliferation of e-commerce, there is growing evidence that online impulse buying is an emerging phenomenon, which has been the focus of researchers from a variety of disciplines. This study investigates consumer impulsivity traits and option framing e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52046793477322543922 |