A Study of the Relationship among Word-of-mouth, Brand Equity and Purchase Intention : Taking Perceived Value as a Moderator Variable
碩士 === 中原大學 === 國際貿易研究所 === 100 === According to many researches, brand equity can improve the loyalty of customer, attract more customers and create competitive advantage to maintain profitability. Therefore, to enhance brand equity became a key marketing strategy of a enterprise. In addition...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08753500036051426386 |