The study of implementing customization CRM System in Multinational Corporation – PCB small equipment company as an example
碩士 === 中原大學 === 資訊管理研究所 === 100 === CRM (Customer Relationship Management) system has promoted in the domestic and international markets for many years. This research explores what the reasons of multinational corporation choose to implementing customization CRM system, and compared establish proces...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18885625751109226507 |