A Study of Cross-Straits Marketing Strategies toward International Medical Treatments implemented by Health Examining Institutes in Taiwan Market
碩士 === 清雲科技大學 === 國際企業管理研究所 === 100 === As the global population structure is trending to aging, peoples’ needs and concepts of health is upgrading to not only live longer, but live healthier as well. Therefore, the focus of medical treatment market is extending from the rear-end treatment in the wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38142452937601456063 |