The research of the effect of television advertising on elementary school third grade students'' preferences of potato chips.

碩士 === 清雲科技大學 === 經營管理研究所 === 100 === It is apparent that “snacks” and children have long been inseparable. The amount of snacks consumed by children has long been impacted by the various television commercials aimed at those age groups. Thus, companies in the snack business are very focused on stud...

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Bibliographic Details
Main Authors: Ching-Yi Liu, 劉靜宜
Other Authors: 羅景文
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/03963062151315382934