The Shopping Behavior Study of Consumer’s Preference for Choosing “Testrite” or “Homebox”
碩士 === 清雲科技大學 === 經營管理研究所 === 100 === The aim of this paper is to explore the consumer’s preference model for choosing“Testrite” or “Homebox”in Taiwan. Moreover, by the empirical analysis based on binary logit models, this paper explores the decision-making behavior of consumers while choosing betwe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64647454470144986025 |