The study of the brand story and involvement influence the advertising effectiveness.
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === Story marketing is an important tool to promote the brand in this years. Stories are the basis for brand management. The enterprise creates those interesting stories and makes a link between the company and the customers. Moreover, they give this link a part...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27083888833980887816 |