The Relationship among Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty ─An Empirical Study of Taichung Cultural & Creatives Park
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === Since the advent of experiencing economic era, the disparity between products and service is gradually vague. The feeling of participation in person became what the customer pursues. Such experiential marketing now is gradually popular. It is very important to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29428195577506652611 |