Examining the Influence of Web Service Innovation on Customer Loyalty from the Perspective of Online Shoppers
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === The growth of online shopping has changed business models and consumer behavior. As consumer awareness rises, producers must satisfy increasingly stringent demands and expectations in order to strengthen consumer loyalty. The study aims to explore the effect of...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87805625823626106730 |