Exploring the Consumer Behavior Model of Cause-Related Marketing：Taking Charity Auction in Yahoo！Kimo’s as an Example
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === Many companies claim social responsibility as one of their missions and participate in cause-related marketing to impress consumers. This study examined an online charity auction on “Yahoo! Kimo” to explore the relationship among consumers’ perceived values, co...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/40268472104049442811 |