The Relationships Among Experiential Marketing, Customer Value And Behavioral Intention:Taking The Example of Hakka Restaurant in Taichung City

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === In recent years, with people increasing emphasis on leisure, coupled with the Government to actively promote tourism and cultural festivals, the national tourism market more warm, and it gets to promote the restaurant industry booming market. Taichung City...

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Bibliographic Details
Main Authors: Yi-Xin Lu, 盧怡心
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/47263258619868574953