A Study on Relationship among the Green Brand Knowledge, Customer Satisfaction and Brand Loyalty-An Example of Crabtree Evelyn

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === Today''s society of the twenty-first century, the term of the green has become a mainstream trend, green marketing has also become the operating principle of the enterprise the most important. Green marketing must take into account all aspects...

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Bibliographic Details
Main Authors: Jyun-ning Chen, 陳君寧
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/58301762424793656257