A Study of Consumer Attitudes Toward Television Drama Merchandise: A Korean TV Drama as an Example
碩士 === 朝陽科技大學 === 應用外語研究所 === 100 === The cultural and creative industries have been receiving increasing attention worldwide. In Asia, South Korea’s achievements in its cultural and creative sector, particularly in television dramas, have been greatly noticed. The popularity of Korean dramas often...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14903613328071294225 |