Sponsorship─a Magic Formula for a Brand?
碩士 === 朝陽科技大學 === 應用外語研究所 === 100 === Sports sponsorship has gained great attention of the researchers and marketing managers in the recent decade. However, there has not been enough research on the effect of fit between an event sponsored and a sponsor on brand equity of the sponsoring corporation....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42573270048014120837 |