A Study of the Relationships among Brand Country-of-Origin Image, Brand Image and Purchase Intention
碩士 === 大葉大學 === 企業管理學系碩士班 === 100 === People in recent years have cared more and more about the issues of brand image, brand country-of-origin image and purchase intention. The correlations among the 3 factors have also become hot topics. This research goes through relevant literature review and com...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31870582002189999072 |