Utilizing Brand Relationships, Customer Relationships and Partner Relationships to Develop Customer Loyalty and Distributor Loyalty
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 100 === ABSTRACT This thesis examined and drew upon theory to test the impact of the relationship of brand relationships (BR), customer relationships (CR), and partner relationships (PR) on customer’s loyalty and distributor’s loyalty. This study demonstrated to test...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49770126906015939199 |