A Study on Cross-Strait Chain Restaurant Service Quality、Perceived Value and Customer Satisfaction to Purchase Intention
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 100 === As the economic growth of China, coupled with a large population, China has gradually formed a huge market and has attracted Taiwanese restaurant business to set up branches in China. To succeed in the Chinese market, we must fully understand the demand differ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00359614054312036420 |