Coffee Shop Consuming Experience,Brand Attachment,Customer Satisfaction and Repurchase Intention-The Example of Starbucks
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 100 === In recent years, consumption patterns of consumers in Taiwan have been gradually changed with the entering of a number of foreign chain stores, among which Starbucks is the most vigorous one that will bring a“coffee rush”in Taiwan coffee chain store market i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67172791990583688449 |