A Study of MUJI’s Market Orientation and Repurchase Intention—Moderated by Product Value

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === ABSTRACT This study is mainly on discussion general consumer for MUJI’s market orientation perceived product value, and its influence of repurchasing intentions. This research is focus on the consumers in the middle part of Taiwan, effective samples wer...

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Bibliographic Details
Main Authors: Chang, Yuing, 張玉英
Other Authors: Hu, Chiungyuan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55297744512374170316