The Study of The Impact of Word-of-Mouth And Promotion TypeOn Consumer Purchase Behavior Research-A Case Study ofCosmetic And Skin Care Products
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Due to the gradual increase of the national income of Taiwanese people, the emphasis on consumer products and consuming models have changed greatly in recent years. The users of cosmetic products expand in various age groups. Wearing cosmetics is regarded as an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96488916782584028048 |