The Influences of Degree of Involvement, Product Characteristic and Perceived Value on Purchase Intention -- An Emperical Study Of Tablet PC
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The study examined the effects of degree of involvement, product characteristic and perceived value on purchase intention while buying tablet PC products. This research is focus on the consumers in the middle part of Taiwan, effective samples were 396 out of 48...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38341162498744075081 |