Integrating the Kano Model into QFD for Service Quality of General Merchandise Store
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The general merchandise stores in Taiwan are now coming to the mature stage. To survive in this industry and compete with other stores, they have to use different marketing strategies to attract customer to visit the stores. However, to gain the competition in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/72783954925342902996 |