The Influences of Brand Image and Price to Purchase Intention of International Cosmetics Sell in Taiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Due to the increasing demands for cosmetics around the global market, the cosmetic industries are blooming and grabbing the market pie. The competition has entered an era of globalization. Under the keen competition of market, the brand image plays an impo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55221396544785421055 |