A Study of Sport Sponsorship and Brand Image on Female Consumers’ Purchase Intention－Taking Nike Women as an Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === This study aimed to explore the relationship among sports sponsorship, brand images and purchase intention by using Nike Women as a case study. Nike Women has been sponsoring many sport events and are very popular with female consumers. In general, female consu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40347178045660475228 |