A Study on the Effects of Country of Manufacture on Consumers' Brand Loyalty and Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Globalization has become a trend over time. Lots of businesses have gone global because it may help reduce the cost and earn more money. It decreases the risk of business failure. Therefore, customers will gather lots of information about internal and external...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/32455866734963909875 |