A Study on the Effects of Country of Manufacture on Consumers' Brand Loyalty and Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Globalization has become a trend over time. Lots of businesses have gone global because it may help reduce the cost and earn more money. It decreases the risk of business failure. Therefore, customers will gather lots of information about internal and external...
Main Authors: | JIANG HUEI CHING, 江慧卿 |
---|---|
Other Authors: | Ching-Chih Tseng |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/32455866734963909875 |
Similar Items
-
The Influence of Brand Image,Consumer Lifestyle on Purchase Intention of Manufacturing Countries
by: Shiau-Ju Liou, et al.
Published: (2009) -
INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION
by: Cristina Calvo-Porral, et al.
Published: (2016-02-01) -
The Study of the Effect of Product Attributes on Consumers’ Purchase Intention and Brand Loyalty for Smartphone
by: Kuo-Ling Chang, et al.
Published: (2012) -
The Effects of Brand Community for Facebook Fan Page on Consumer Brand Loyalty and Purchase Intention
by: Wan-Hsin Yen, et al.
Published: (2011) -
The Effects of Country of Brand and Perceived Price on Consumers’ Product Evaluations and Purchase Intentions: The Moderating Effects of Country of Manufacture and Purchase Situation
by: Lin, Wei-Ting, et al.
Published: (2014)