The Impact Of Brand Image, Negative Word-Of-Mouth On Loyalty: Y Motorbike As Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The purpose of this study was focused on the correlations among brand image, customer loyalty and negative word-of-mouth in Y motorbike. For the flaw of the components which cause the internet motorbike forum flooded with negative word of mouth. This study surv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92904837427607453732 |