A Study on the Relationship among Corporate Social Responsibility, Experiential Marketing of Theme Park and Purchase Intention of Elementary School Students in Senior Grades
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The main purpose of this study was to investigate the relationships between corporate social responsibility of theme park and purchase intention of elementary school students in senior grades. The research then investigated experiential marketing as a moderator...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46981651117244433188 |