A Study on the Influence of the Experiential Marketing and Consumer Personality Traits on Consumer Behavior－A Case Study on the Themed Restaurants
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === A Study on the Influence of the Experiential Marketing and Consumer Personality Traits on Consumer Behavior －A Case Study on the Themed Restaurants Student: Pei-Pei Lai Advisor: Prof. Chung-Ming Lu Da-Yeh University ABSTRACT The main purpose...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/30143512897500516849 |