The Effectiveness among Brand Awareness, Brand Image and Perceived Quality of the International Brand on at Athletic Shoes in Mainland China andTaiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The subjects of this research are the customers of the international sports shoes brands in the Cross-Strait market. It used questionnaire method as the way to collect the preference of each customer. The questionnaires have been sent out either in the form of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26181331976461123172 |