The Relationship between CSR and Purchase Intention －The Moderate Effect by Marketing Communication Tool
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Corporate social responsibility has recently been an important research topic . This study hopes to discuss the effect of consumer facing CSR’s attitude to purchase in-tention; and marketing communication tools as a moderating variable. This study use the quest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03943399588848794638 |