The Impact of Brand Image on Customer Satisfaction and Loyalty－A Case Study of 85。C Cafe
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === In the highly competitive market and the rising of consumer consciousness, the suc-cessful branding management will not only have to get customer cognitions to take ac-tion and become a purchase behavior, but also should be became an indictor of brand managemen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46071279433899629198 |