A Study of Market Segmentation in Supply Chain Management of Small-Scale Construction Enterprises

碩士 === 逢甲大學 === 土木工程所 === 100 === Abstract The research investigates the business characteristics of construction industry and SCM theory in order to generate application ideas suitable to small-sized construction industry in the first stage. Furthermore, the research develops a questionnaire in the...

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Bibliographic Details
Main Authors: ERIC HUANG, 黃義為
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/81221778235735395307