A Study on the Determinants for Purchasing Behavior of Commercial Medical Insurance: An Example of Mandatory Education Teachers in Taoyuan and Hsinchu Area

碩士 === 逢甲大學 === 風險管理與保險研究所 === 100 === The demand for private medical insurance has risen with increasing levels of personal income in Taiwan. The factors that influence customer decisions to purchase private medical insurance have also received increasing attention in the insurance literature. Howe...

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Bibliographic Details
Main Authors: Yan-Hong Lai, 賴彥宏
Other Authors: Yue-Min Kang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/698b29