The Influence of On-Line Brand Community Characteristics on Customer Relationship and Brand Equity
碩士 === 逢甲大學 === 科技管理研究所 === 100 === Information technology materialize virtual community platform, which makes members establish identity and shared values through relationship assets. With more and more companies establishing on-line brand community for deepening customer relationship to increase b...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69887735932773384281 |