Effect of consumer perceived justice, electronic word of mouth and repurchase intention on service recovery of online pricing error - Using psychological distance and brand image as moderating variables.

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 100 === Online shopping is classified as Wholesale and Retail Sale Trade in Standard Industrial Classification of the Republic of China. This classification recognizes online shopping as a sort of official shopping modes. Also being classified as Service Trade, onlin...

Full description

Bibliographic Details
Main Authors: Jui-Ying Cheng, 鄭瑞瑩
Other Authors: Yuan-shuh Lii
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/60607662821639551624