A Study of Perceived Interactivity for Female Cosmetics Websites
碩士 === 逢甲大學 === 國際貿易所 === 100 === This study divides perceived interactivity into four parts: It aims to investigate the relationship between perceived interactivity from companies’ websites and customers’ purchasing intentions, while perceived interactivity is influenced by two-way communication. I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45848877556223899217 |