A Study on the Effects of Customer Loyalty for e-Service

碩士 === 逢甲大學 === 國際貿易所 === 100 === Over the past few years, e-services have become increasingly popular in mainstream society. To this end, most online business entrepreneurs seek out attractive marketing strategies to gain customer loyalty. Currently because of online marketing techniques, the inter...

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Bibliographic Details
Main Authors: Mei-en Xu, 許美恩
Other Authors: none
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/znf2t8