A Study of Online Conformity Behavior and Brand Loyalty－Moderating Effects of Online Reference Group and Product Type
碩士 === 逢甲大學 === 國際貿易所 === 100 === Nowadays, it is becoming more convenient to shop online. More and more consumers have been enjoying online shopping and it has become a trend. Furthermore, consumers normally take notice of other people’s opinions when making decisions, and they may change their ini...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6y75q2 |