The Influences of Store Atmosphere, Consumption Emotion and Experiential Value on Behavioral Intention: Starbucks Coffee Shops in Taichung City
碩士 === 逢甲大學 === 景觀與遊憩碩士學位學程 === 100 === Upon entering the age of experience economy, it goes without saying that the experience in modern times is very important. Every enterprise is facing an increasingly competitive marketplace and finding it more difficult to differentiate their product or servi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14384007992920291065 |