Factors Influencing Consumers’ Purchasing Decision on Cord Blood Preservation
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === The main purpose of this study was to find out the key factors that may influence consumers'' willingness to buy when they purchase cord blood banking service through consumer behavior and consumer decision-making models. Therefore, this study...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79126432276428899570 |