The Study of Cross-Selling for Personal Banking :From the Perspective of Relationship

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === After undergoing the liberalization, internationalization, privatization, the financial markets in Taiwan have faced a keen and excessive competition. In 2003, the establishment of the finance holding company has caused the trends of merger and acquisition, and...

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Bibliographic Details
Main Authors: Mu-Tsai Liu, 劉木財
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/85748417386673203900