A Study of the Effect of Service Quality and Relationship Quality on Recommendation and Cross Buying:The Case of New Palace Wedding Banguet
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === To operate a catering business, service quality reflects comsumer assessment index. In recent years, quality relationship marketing concepts has been appearing mature. The quality marketing will be disposed of the impact on customer loyalty. This study aimed...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67295136796388970340 |