A Study of the Effect of Service Quality and Relationship Quality on Recommendation and Cross Buying:The Case of New Palace Wedding Banguet

• Main Authors: Cheng-liang Chen, 陳政亮
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/67295136796388970340

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === To operate a catering business, service quality reflects comsumer assessment index. In recent years, quality relationship marketing concepts has been appearing mature. The quality marketing will be disposed of the impact on customer loyalty. This study aimed to explore the wedding service quality, relationship quality, reputation and with equivalent of cross-buying relation for New Palace Resuaurant. Through the research paper on the analysis and discuss hopfully will contribute higher revenue for New Palace Restaurant. This study used quantitative research methodology adopted. The surveyed said unto such as are married couples and asked them will service quality relates comsumer loyalty? The survey shows it is relatived. We know from the above, New Palace Restaurant should keep higher standard of Service Quality, Relationship Quality and reputation. Tto keep strength and opportunities in competitive marke it’s the way of getting higher revenue.