The Influence of the Marketing Campaigns on Consumers’ Purchase Intentions in the Medical Cosmetics Industry:An Example of Taichung City
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === The study investigates the different marketing campaigns including blog marketing, special marketing program, experience marketing, and consumer relationship marketing (CRM) on the consumers’ purchasing behaviors and how the variable factors affect their willin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37028582821092099113 |