Driving Factors of Customer Relationship on Satisfaction, Trust and Loyalty in Securities Industry

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === For securities firms, customer services are the significant key element to survive in this competitive financial industry. They offer different financial instruments for different relationship benefit which increase customer satisfaction and hence customer loya...

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Bibliographic Details
Main Authors: Yu-ping Wu, 吳玉萍
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/3n36w9